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Viral Marketing SPD4290 - Wallace Fung. PolyU Speed SPD4290 09825708S Year 2010 Class 302. So what are the disadvantages of using viral marketing? Especially in Hong Kong, there is only few successful viral buzz. Most of the buzz are created by net users instead of the marketer. Some people in Hong Kong would like to re-write new lyrics for song. The traditional example is BaWang shampoo. And to share in something remarkable.